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    0we think users first and design cross-channel experiences0

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    0we build connected journeys that deliver valuable interactions0

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    0we connect rich data from each channel and make it actionable0

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    0we develop relevant content for each digital touchpoint0

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    0work with Merlin and start building meaningful relationships0

    How we do this

Merlin delivers connected cross-channel experiences

We think users first and design connected journeys with rich profile data, impactful experiences and customer centric technologies to build meaningful relationships.

OUR APPROACH

Think

Think

We help you to connect and engage with customers. With expert knowledge of digital consumer behavior.

Do

Do

We design engaging lifecycle strategies that deliver. With smart cross-channel campaign flows.

Make

Make

We automate your marketing and increase conversion. With the right tools, processes and platforms.

According to legends Merlin was an advisor to King Arthur.

Merlin united the kingdoms and brought peace and prosperity. Today, in a similar fashion, Merlin Creatives advises brands with cross-channel communication strategies and concepts, boosting brand engagement and increasing lifetime value.

Our approach

 

Get - Identify and activate
We design programs to convert identified and unidentified consumers into buying customers as early as possible in their journey.

Keep - Loyalty through relevance
Merlin develops only relevant content, for all touchpoints. So you can differentiate content on persona, lifecycles and segmented value.

Grow - Valuable relationships
Merlin aims for a mutual value exchange in the relationship between brand and consumer. So you can build long-lasting valuable relationships.

With a firm belief in unstoppable changes in digital, we manage this change for the brands we work for. We use our expert understanding of digital consumer behaviour to deliver stronger cross-channel brand engagement

Our way of thinking

THINK

We help you to connect and engage with customers. With expert knowledge of digital consumer behavior.

Deliverables: engagement value index, eco system strategies, brand mapping and touchpoint analysis, value proposition modeling

Contact us #thejourneystartshere

DO

We design engaging lifecycle strategies that deliver. With smart cross-channel campaign flows.

Deliverables: buyer personas, journey mapping, crm profiling, customer segmentation, customer contact lifecycle strategies, tooling selection.

Contact us #thejourneystartshere

MAKE

We automate your marketing and increase conversion. With the right tools, processes and platforms.

Deliverables: relevant and contextual content, responsive landingpages and websites, omni channel and mobile first experiences, e-mail and social campaigns.

Contact us #thejourneystartshere

Mark Stadhouders - Founder and Managing Director

Mark Stadhouders - Founder and Managing Director

Mark helps brands creating valuable long-term connections between consumers and brands. As a digital native, he has over 15 years of experience with developing cross-channel digital customer experiences in mobile, retail, and consumer electronics.

Contact Mark at +31 6 53 79 66 39 or
mark@merlincreatives.com

Michel Vriese - Associate

Michel Vriese - Associate

Michel develops actionable customer insights and translate those to effective and targeted communication. He has over 20 years of experience in CRM and database marketing in consulting and program management. .

Contact Michel at
michel.vriese@merlincreatives.com

What makes us different and stand out?

At Merlin we think users first. With proven service design methodologies we develop dynamic customer journeys spanning all possible digital channels. Never missing an opportunity to touch the hearts of your audience with relevent content, optimized for the screen or context. The underlying CRM profiling and data-driven marketing approach ensures a personalised experience resulting in higher conversion and lifetime value.

HOW WE DESIGN SERVICES